Tennis is not only a noble game, but also a huge business in which the athletes earn as much as the biggest stars in Hollywood. The highest-paid tennis players of 2024 astound with their fees as well as their skills on the court. Who earned the most, which tournaments took them to the top of the financial rankings, and how did advertising contracts turn success on the court into a mountain of gold? You can find the answers in this article.
Novak Djokovic: the golden racket
In 2024, Novak Djokovic once again proved his dominance on the tennis court. With his victories at the Australian Open and Wimbledon, Djokovic increased his prize money by more than 650 million roubles (around 8 million dollars). The victories not only strengthened his position on the tennis court, they also made him one of the richest sportsmen in the world. The prize money from the tournaments, multiplied by Djokovic’s talent, became hard currency.

Commercial contracts and advertising deals
One of the secrets of Djokovic’s financial success are contracts with the world’s biggest brands. In 2024, the highest-paid tennis player signed multi-million dollar contracts with giants such as Rolex and Asics. The collaboration earned him more than 450 million roubles (around 5.5 million dollars). Djokovic appears in adverts in which he shows off his skills and at the same time promotes the products. These contracts have enabled him to take a top spot on the list of the world’s richest tennis players in 2024.
Income from athletes: not just on the court
In addition to his sporting successes and advertising contracts, Djokovic also actively invests in property and passive investments. He owns several hotels in Europe, which bring him a stable income of 120 million roubles a year. Thanks to these investments, Novak Djokovic has broadened his financial horizons and shown that a tennis racket can also be a tool for big business.
Roger Federer: the new dominator of the tennis court
Roger Federer remains one of the best-paid tennis players despite his reduced participation in tournaments. In 2024, he played several exhibition matches in which his fee reached 350 million roubles per participation. Although he plays fewer matches, his experience and skill on the court means he can earn as much money from each appearance as if the next tournament was a Grand Slam final.
Federer’s endorsement deals amount to sums that exceed the prize money of the major tournaments
Federer is still a favourite of sponsors. His contracts with Uniqlo and Mercedes-Benz continue to bring in millions. In 2024, Federer’s contracts with these brands amount to around 800 million roubles (around 10 million dollars). The income from these contracts not only fills his bank account, but also shows how diverse the tennis industry can be and how important Federer’s face remains for the global fashion and car industry.
Influence on the sport and young tennis players
Federer is actively involved in projects to promote tennis to young people. His academy in Switzerland is home to hundreds of young athletes and inspires them to achieve great things. Federer’s image remains an ideal for anyone who wants to become not only a good sportsman, but also a great person.
Daniil Medvedev: Russian tennis at its peak
Daniil Medvedev continues to top the list of Russian tennis players. The athlete shows outstanding results on and off the court. This year, Medvedev won the US Open and increased his prize money to 500 million roubles. His successes have made him a leading figure in the tennis revenue rankings for 2024.
Medvedev’s commercial successes
Medvedev signed lucrative contracts with Lacoste and Tecnifibre, which earned him a further 300 million. The tennis player also became the face of an advertising campaign for one of Russia’s largest banking networks, earning a further 200 million. These contracts helped the athlete to establish himself among the highest-paid tennis players in the world and promote the growing popularity of tennis in Russia in 2024.
Medvedev’s role in the popularisation of tennis in Russia
Medvedev’s successes are inspiring thousands of young Russians to take up tennis. In 2024, interest in tennis schools and sections in Russia has increased by 30% thanks to his victories. The athlete is personally involved in infrastructure development and supports initiatives to build new courts and training centres.
Rafael Nadal: a legend who never gives up
Despite frequent injuries, Rafael Nadal won several major tournaments in 2024, including Roland Garros, where he earned 600 million roubles. His resilience and ability to bounce back from injury have made him one of the most recognisable players in the world. Nadal tops the list of the highest-paid tennis players in 2024.
Sponsorship deals and their contribution to his overall fortune
Nadal maintains an active partnership with Nike and Kia Motors. The companies appreciate his fighting spirit and charisma, and he is one of the most valuable advertising partners in the world of sport. The advertising contracts often exceed the athlete’s sporting achievements in terms of profitability and emphasise his popularity and appeal for the brands.
Contribution to society and the role of philanthropy
Nadal is active in philanthropy and channels a large part of his income into projects to support children and young people in Spain. His foundation has built several sports facilities and organised educational programmes for children, especially those living in disadvantaged areas. This work makes him not only a great sportsman, but also a man with a great soul who helps to change the lives of others.
Carlos Alcaraz: Rising star
Carlos Alcaraz surprised the world in 2024 by winning the Miami Open and several other major tournaments. His victories earned him 300 million roubles in prize money, which immediately put him at the forefront of young athletes. Alcaraz proves that talent and hard work can be the key to a rapid rise in the rankings of the highest-paid tennis players of 2024.
Partnerships and contracts for the young champion
Thanks to his speed and skill, Alcaraz has signed contracts with Nike and Babolat that not only provide financial stability but also emphasise the athlete’s growing popularity. He has become the new face of tennis and enjoys the attention of thousands of fans.
Alcaraz’s influence on the youth and the future of tennis
Alcaraz is a role model for many young players around the world and shows that it is possible to achieve outstanding success at such a young age. His victories and charisma draw attention to tennis and contribute to the growth of the sport.

The highest-paid tennis players of 2024 and their impact on the world of sport
In 2024, the highest-paid tennis players are inspiring new generations, signing multi-million dollar contracts, getting involved in charity and becoming the faces of the world’s biggest brands. Their successes are not just personal achievements, but also their contribution to the development of tennis and society as a whole.